Profile: Margaret Rouse
|Performance management is the new battleground. And we’ve been saying that for six years, at least. There’s sort of a category collapse going on where CPM and BI, reporting, and analytics are kind of starting to merge. The lines are getting very grey and I think customers are broadly viewing all this stuff now as performance management.
Rob Ashe, Working Under the IBM Umbrella
So…IBM buys Cognos, Oracle buys Hyperion and SAP buys Business Objects. Hmmm.