Overheard: Word of the Day

Jan 26 2008   8:42PM GMT

Overheard: Forget CPM — the new buzzword is “performance management”

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

robert_ashe.jpg Performance management is the new battleground. And we’ve been saying that for six years, at least. There’s sort of a category collapse going on where CPM and BI, reporting, and analytics are kind of starting to merge. The lines are getting very grey and I think customers are broadly viewing all this stuff now as performance management.

Rob Ashe, Working Under the IBM Umbrella

So…IBM buys Cognos, Oracle buys Hyperion and SAP buys Business Objects. Hmmm.

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