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Jan 26 2008 8:42PM GMT
Posted by: Margaret Rouse
Data analytics, Marketing, Technology
Overheard: Forget CPM — the new buzzword is “performance management”
Posted by: Margaret Rouse
Data analytics, Marketing, Technology
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Performance management is the new battleground. And we’ve been saying that for six years, at least. There’s sort of a category collapse going on where CPM and BI, reporting, and analytics are kind of starting to merge. The lines are getting very grey and I think customers are broadly viewing all this stuff now as performance management.
Rob Ashe, Working Under the IBM Umbrella |
So…IBM buys Cognos, Oracle buys Hyperion and SAP buys Business Objects. Hmmm.
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