Overheard: Word of the Day

Jul 13 2008   1:11PM GMT

Overheard: Extend your brand to the desktop

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

kyle_claypool.jpg If your business has any kind of web presence, this could be a great tool for you. Why? Your customers don’t even need to launch a browser to find you. Your application, branded with your logo, could be sitting right on their desktop.

Kyle Claypool, Tech Tools: AdobeAIR Apps

I’m not so sure about Adobe AIR apps. I can clutter up my desktop quite nicely by myself. I’ve already ditched my gadgets and widgets. The AIR apps look pretty but I still think I’d rather go to a web page and keep my desktop for my own clutter. I must say, though, that Kyle’s examples almost have me convinced to give it a try.

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