Overheard: EcoRAM is the perfect marketing name

Flash doesn’t need to constantly refresh the data on the chip the way that DRAM does, so it consumes about a tenth of the power when handling a gigabyte of data. Stacey Higginbotham, In a Flash Spansion Cuts Power

Traditionally, the way to handle more information has been to buy more servers in order to get more DRAM (Micron is offering lower-power DRAM as a “green” product). Spansion hopes to change all that by using a proprietary Flash memory called EcoRAM that replaces DRAM.