Overheard: Word of the Day

Jul 31 2008   6:30PM GMT

Overheard: Cuil will soon be a verb that nobody knows how to pronounce

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

david_berkowitz.jpg The search engine’s launch was such a spectacular flameout that it may well go down as a verb. “What happened to that Eddie Murphy movie that was supposed to win him an Oscar?” “It came and went — it got totally Cuiled.”

David Berkowitz, Do We Need Another…

There was tons of buzz this week — both in the media and in the office — about Cuil. The new search engine promised to index more sites than Google and it had some big industry names behind it. Everyone got all excited, hoping that Google finally had a real competitor. So what went wrong after the big reveal?

The engine works — it’s just not Google. And remember, Google is the supreme ruler. We build out sites for Google. We live and die by changes in the Google algorithm. Competing with Google is serious business. Literally.

Here’s how I knew that Cuil had disappointed and was already being dismissed. It hasn’t even been a week and there are already Cuil jokes.

Think about it. Have you ever in your whole entire life heard a Google joke?

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P.S.

David Berkowitz’s quote made me laugh, but the thing I REALLY wondered when I heard about Cuil was this — what the heck were these brilliant people thinking when they named their engine Cuil?

NEW RULE: Never name your product something you need to tell people how to pronounce. For those of you new to the buzz-swarm, the word cuil is gaelic for knowledge and it’s pronounced “cool.”

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