Overheard: Word of the Day

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» VIEW ALL POSTS Oct 21 2007   4:52PM GMT

Overheard: Cisco got me – Unified Communications viral video campaign



Posted by: Margaret Rouse
Tags:
IT media
Unified Communications

[kml_flashembed movie="http://www.youtube.com/v/a6VIo6_0l24" width="425" height="350" wmode="transparent" /]

Someone at Cisco has some strange ideas when it comes to viral marketing.

Case in point: The meltdown. It’s a mini-docu-drama of a guy having a temper tantrum a hotel lobby. The video’s mission is to get you to click on an even stranger interactive psychiatrist and life coach who listens to your dreams and then tells you about how Cisco Unified Communications can solve your problems.

The strange part is not the approach — the strange part is that it seems to work. They have succeeded in getting lots of people like me to pass the darn thing around.

Reminds me of the buzz around the Rozerim Abe Lincoln ads when they first came out. Is it a groundhog or is it a beaver? What does the chessboard mean? Does Abe Lincoln symbolize depression or honesty? Does the deep sea diver have something to do with sex? Why is the beaver eating eggs?

Who cares, as long as you’re talking about us! And if you’re talking about us, Cisco Unified Communications will help!

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