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May 23 2008   7:58PM GMT

Overheard: AT&T and American Idol



Posted by: Margaret Rouse
Technology
om-malik.jpg You have to hand it to the hit FOX reality series: It’s putting SMS systems to maximum use, turning them into a giant cash machine.

Om Malik, “American Idol” — Cook-ed by TXT Messages

Om Malik asks a good question. How much did AT&T make off those 78 million text messages? That’s a revenue stream I’ve never even considered. It’ll be awhile though. According to a survey by ExactTarget, 95% of U.S. online consumers have given at least one company permission to deliver messages to them by email — compared to 7% for text messaging. That may change when this next generation enters the workplace.

I’m guilty of sending a few txts earlier on. By the end, I was ok with whichever David won. In fact — I loved the duet they did together. It blew me away how well the timbre of their voices blended.

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Suzmonster  |   May 27 2008   6:19PM GMT

I’m one of the 7%. I’ve been getting text messages from the “Heroes” series since they first started. My provider charges 10 cents per message outside their monthly messaging plans. I’ve tried to research providing my own text message subscription service because of the obvious cash potential.