Overheard: Word of the Day

Feb 24 2009   3:44PM GMT

Overheard – A little buzz about buzz marketing

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

“We’d give them to the kids who looked the nerdiest. We told them we weren’t allowed to give them out and say ‘The record label would totally freak out if they knew!’ The next day, it would be everywhere on the Internet.”

Damian Kulash, Blend of old, new media launched OK Go

Paul Gillin sent around one of the best examples of buzz marketing I’ve seen in a long time — it’s put out by Disney. You have to try it to see the magic. (Scroll up the Disney page to send it out by email.)

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