» VIEW ALL POSTS
Feb 24 2009 3:44PM GMT
Posted by: Margaret Rouse
Uncategorized
Overheard – A little buzz about buzz marketing
Posted by: Margaret Rouse
Uncategorized
 |
“We’d give them to the kids who looked the nerdiest. We told them we weren’t allowed to give them out and say ‘The record label would totally freak out if they knew!’ The next day, it would be everywhere on the Internet.”
Damian Kulash, Blend of old, new media launched OK Go |
Paul Gillin sent around one of the best examples of buzz marketing I’ve seen in a long time — it’s put out by Disney. You have to try it to see the magic. (Scroll up the Disney page to send it out by email.)
Comment
RSS Feed
Email a friend
