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» VIEW ALL POSTS May 7 2009   8:22PM GMT

Neuromarketing – Voodoo, 2009-style



Posted by: Margaret Rouse
Tags:
neuromarketing
The neuromarketing research Lindstrom conducted also debunked some popular advertising myths. Perhaps the most surprising insight was that, contrary to popular opinion, sex does not sell.

Nancy Pekala, Why Buy? The Role of Neuromarketing in Understanding Consumer Behavior

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