Overheard: Word of the Day

May 7 2009   8:22PM GMT

Neuromarketing – Voodoo, 2009-style

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

The neuromarketing research Lindstrom conducted also debunked some popular advertising myths. Perhaps the most surprising insight was that, contrary to popular opinion, sex does not sell.

Nancy Pekala, Why Buy? The Role of Neuromarketing in Understanding Consumer Behavior

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