Overheard: Word of the Day

Feb 1 2008   3:48PM GMT

Apple will double its U.S. and Western Europe unit market share in computers

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

Apple’s gains in computer market share reflect as much on the failures of the rest of the industry as on Apple’s success. Apple is challenging its competitors with software integration that provides ease of use and flexibility; continuous and more frequent innovation in hardware and software; and an ecosystem that focuses on interoperability across multiple devices (such as iPod and iMac cross-selling).

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