Apple will double its U.S. and Western Europe unit market share in computers

Apple’s gains in computer market share reflect as much on the failures of the rest of the industry as on Apple’s success. Apple is challenging its competitors with software integration that provides ease of use and flexibility; continuous and more frequent innovation in hardware and software; and an ecosystem that focuses on interoperability across multiple devices (such as iPod and iMac cross-selling).

Gartner Highlights Key Predictions for IT Organisations and Users in 2008 and Beyond