Overheard: Word of the Day

Jul 30 2014   1:58PM GMT

Explaining SMAC (social, mobile, analytics and cloud)

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

Tags:
Technology

WhatIs.com Word of the Day

SMAC (social, mobile, analytics and cloud) is the concept that four technologies are currently driving business innovation. SMAC creates an ecosystem that allows a business to improve its operations and get closer to the customer with minimal overhead and maximum reach. None of the four technologies can be an afterthought because it’s the synergy created by social, mobile, analytics and cloud working together that creates a competitive advantage.

Quote of the Day

“Social, mobile, analytics and cloud technologies (SMAC) are the front runners in disruptive technologies driving business innovation…” – Karl Flinders

Related Terms

1:1 marketing
customer analytics
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Nexus of Forces
loyalty card program
social media analytics
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social login
disruptive technology
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Related Tags

Customer privacy and data security
Commerce technology and strategy

Required Reading

From smoke signals to SMAC, digital business arrives
Harvey Koeppel analyzes how social media, mobile, analytics and cloud technology has transformed business communications. It’s time for CIOs to get their SMAC on.

Talking SMAC with Dell CIO Andi Karaboutis
Dell CIO Andi Karaboutis talks about the demand for SMAC and self-service analytics.

CIO Interview: Lance Fisher, CIO, SThree
Learn why sThree CIO Lance Fisher’s IT strategy revolves around around SMAC.

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