Posted by: Margaret Rouse
Bing, Google, Microsoft, Online advertising, search engine
|[Microsoft] is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market.|
Microsoft has updated and rebranded LiveSearch with a new name. Bing. According to Ballmer, they picked the name because it was short, it could be used as a verb and didn’t have negative connotations.
In spite of Ballmer’s good intentions, there’s a lot of buzz about “why THAT name?”
I don’t know….If someone said to me “I don’t know what iguanas eat — let me go Bing it,” I think it would sound ok. I could see people using Bing as a verb.
I do wonder, though, if Microsoft people working on the engine secretly thought of Kumo (the old code name) as Beta Bing? And btw, Abbey Klaasen is the only pundit I’ve read who describes the new search engine correctly — it’s a vehicle for generating ad revenue.