Overheard: Word of the Day

Jul 18 2012   11:52AM GMT

App wrapping and mobile application management

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

“There’s a lot to like about the idea of app wrapping. First of all, ensuring that encryption and authentication is present at the app level means that device level security is not nearly as important. So BYOD, managed or unmanaged devices—that all doesn’t matter. And with app wrapping, you can add security features to pre-existing apps.” — Jack Madden

Today’s WhatIs.com Word of the Day is app wrapping. App wrapping is a big deal in mobile application management (MAM) because it allows an administrator wrap a security policy around a third-party mobile app.

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