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Study Reveals B2B Content Preferences & Trends

Eccolo Media just published its fourth-annual report on B2B collateral trends and consumer preferences and technology marketers should take note. On behalf of Eccolo, Global Marketing Insite surveyed 501 C-level execs, vice presidents, managers, directors, developers/...

TechTarget Empowers Sales Reps to Better Connect with Prospects

In August, TechTarget announced a major upgrade to its

6 Social Media Stats that Tech Marketers Can’t Afford to Ignore

If your company sells a high-priced product or service, it can’t afford to stand on the sidelines when it comes to social media. After all,

Content Marketing in Action: Paving the Way to Win Business

These days, it’s hard for marketers to avoid the term “content marketing.” The practice is being discussed at conferences, in online groups and forums, and at networking events. But what does content marketing

Good Things Come in Small Boxes: What Tech Marketers Can Learn from MINI

I recently bought a MINI Cooper, and was pleasantly surprised to receive a “Mini Adventure Field Kit” in the mail. The box was filled with lots of MINI goodness, including a:

• Personalized welcome from...

How Fiberlink Uses Content Marketing to Connect with Prospects and Customers

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