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August 23, 2011  9:01 PM

6 Social Media Stats that Tech Marketers Can’t Afford to Ignore



Posted by: StephanieTilton
B2B Marketing, BtoB, BtoB Marketing, Social Media, Social Media Marketing

If your company sells a high-priced product or service, it can’t afford to stand on the sidelines when it comes to social media. After all,

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May 11, 2011  10:07 AM

How Fiberlink Uses Content Marketing to Connect with Prospects and Customers



Posted by: StephanieTilton
Buying Cycle, content marketing, Content Strategy, IT buyers, Lead Generation, Lead Nurturing, Progressive Profiling, Prospects, Registration, Social Media, Webinars

Last year Fiberlink’s main focus was on traditional management of laptops and desktops. In late 2010, it shifted its focus to mobile device management (MDM) and...

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