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October 19, 2011  7:12 PM

Study Reveals B2B Content Preferences & Trends

Posted by: StephanieTilton
B2B, BtoB, Global Marketing, Marketing Collateral, Marketing Content Assets, Marketing Content Creation, Prospects

Eccolo Media just published its fourth-annual report on B2B collateral trends and consumer preferences and technology marketers should take note. On behalf of Eccolo, Global Marketing Insite surveyed 501 C-level execs, vice presidents, managers, directors, developers/...

September 14, 2011  8:51 AM

TechTarget Empowers Sales Reps to Better Connect with Prospects

Posted by: StephanieTilton
Buying Cycle, Lead Management, Prospects, TechTarget

In August, TechTarget announced a major upgrade to its

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July 27, 2011  10:28 AM

Content Marketing in Action: Paving the Way to Win Business

Posted by: StephanieTilton
Buying Cycle, content marketing, Prospects

These days, it’s hard for marketers to avoid the term “content marketing.” The practice is being discussed at conferences, in online groups and forums, and at networking events. But what does content marketing

May 11, 2011  10:07 AM

How Fiberlink Uses Content Marketing to Connect with Prospects and Customers

Posted by: StephanieTilton
Buying Cycle, content marketing, Content Strategy, IT buyers, Lead Generation, Lead Nurturing, Progressive Profiling, Prospects, Registration, Social Media, Webinars

Last year Fiberlink’s main focus was on traditional management of laptops and desktops. In late 2010, it shifted its focus to mobile device management (MDM) and...

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