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September 14, 2011  8:51 AM

TechTarget Empowers Sales Reps to Better Connect with Prospects

Posted by: StephanieTilton
Buying Cycle, Lead Management, Prospects, TechTarget

In August, TechTarget announced a major upgrade to its

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August 23, 2011  9:01 PM

6 Social Media Stats that Tech Marketers Can’t Afford to Ignore

Posted by: StephanieTilton
B2B Marketing, BtoB, BtoB Marketing, Social Media, Social Media Marketing

If your company sells a high-priced product or service, it can’t afford to stand on the sidelines when it comes to social media. After all,

June 13, 2011  7:35 PM

Good Things Come in Small Boxes: What Tech Marketers Can Learn from MINI

Posted by: StephanieTilton
Give-aways, Marketing, New Customers

I recently bought a MINI Cooper, and was pleasantly surprised to receive a “Mini Adventure Field Kit” in the mail. The box was filled with lots of MINI goodness, including a:

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