July 27, 2011 10:28 AM
Posted by: StephanieTilton
Buying Cycle,
content marketing,
Prospects
These days, it’s hard for marketers to avoid the term “content marketing.” The practice is being discussed at conferences, in online groups and forums, and at networking events. But what does content marketing
June 13, 2011 7:35 PM
Posted by: StephanieTilton
Give-aways,
Marketing,
New Customers
I recently bought a MINI Cooper, and was pleasantly surprised to receive a “Mini Adventure Field Kit” in the mail. The box was filled with lots of MINI goodness, including a:
- Personalized welcome from...
May 11, 2011 10:07 AM
Posted by: StephanieTilton
Buying Cycle,
content marketing,
Content Strategy,
IT buyers,
Lead Generation,
Lead Nurturing,
Progressive Profiling,
Prospects,
Registration,
Social Media,
Webinars
Last year Fiberlink’s main focus was on traditional management of laptops and desktops. In late 2010, it shifted its focus to mobile device management (MDM) and...