content marketing

Are Registration Forms Standing Between You & Your Prospects?

Content registration is often considered a given in the content generation and distribution process: write a white paper, eBook, etc., put up a landing page and reg form and you’re off, right? The problem is that registration can create friction in the lead generation and...

Are Your Sales & Marketing Teams a Power Couple?

The Aberdeen Group just released a new report underscoring the importance of sales and marketing alignment in the era of the empowered buyer. Considering that IDC says B2B companies' inability to align sales and marketing teams around the right processes and technologies can cost...

Content Marketing in Action: Paving the Way to Win Business

These days, it’s hard for marketers to avoid the term “content marketing.” The practice is being discussed at conferences, in online groups and forums, and at networking events. But what does content marketing

How Fiberlink Uses Content Marketing to Connect with Prospects and Customers

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