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October 19, 2011  7:12 PM

Study Reveals B2B Content Preferences & Trends

Posted by: StephanieTilton
B2B, BtoB, Global Marketing, Marketing Collateral, Marketing Content Assets, Marketing Content Creation, Prospects

Eccolo Media just published its fourth-annual report on B2B collateral trends and consumer preferences and technology marketers should take note. On behalf of Eccolo, Global Marketing Insite surveyed 501 C-level execs, vice presidents, managers, directors, developers/...

August 23, 2011  9:01 PM

6 Social Media Stats that Tech Marketers Can’t Afford to Ignore

Posted by: StephanieTilton
B2B Marketing, BtoB, BtoB Marketing, Social Media, Social Media Marketing

If your company sells a high-priced product or service, it can’t afford to stand on the sidelines when it comes to social media. After all,

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