Changing the Channel: Networking VAR news

Oct 26 2009   5:23PM GMT

Lou Holtz offers partners a game plan for success

AmyKucharik Amy Kucharik Profile: AmyKucharik

Often technology keynote addresses attempt to inspire, but very few leave the audience ready to run onto the field and tackle their competition. Leave it to legendary Notre Dame football coach Lou Holtz to get a room full of channel partners into a huddle and charge them up for game day.

Lou Holtz

Holtz inspired attendees of the Fall ’09 VTN Invitational in Denver during his keynote address this morning, which focused on leadership and the values that make relationships and organizations excel. Major points included having the right attitude, having a passion to win, focusing on your purpose, having a dream, and forging good relationships.

“So many times we focus on the problems that we don’t see the great opportunity,” Holtz said of haivng the right attitude. To illustrate having the right attitude, he described a shoe salesman in Africa. One salesman would write back from Africa that there was no point in taking business there because nobody was wearing shoes. Another salesman (with the better attitude) would say, “Nobody is wearing any shoes; this is a tremendous opportunity!”

Holtz also relayed several anecdotes about how he inspired success for the Notre Dame football team and how he had accomplished the majority of things he set out to experience in his life, including jumping out of an airplane. “Don’t go through life and be a spectator,” Holtz said.

Other bits of inspirational wisdom included Holtz’s acronym, “WIN: What’s Important Now,” and his three rules, which apply equally to football, technology leadership, and life in general:

  1. Do right (and avoid doing what’s wrong). If you do right, people are going to trust you.
  2. Do everything to the best of your ability. Don’t lower your standards. This will let people (your customers) know that you are committed to excellence.
  3. Always show people you care. Say “here I am, how can I help you,” instead of “here I am, pay attention to me.”

Holtz pointed out that the marks of a person you admire and respect will always be that you trust them, you know they are committed to excellence, and you know that they care about you. Anyone you have a problem with will fail at least one of those three requirements.

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