Yesterday, Cisco launched its updated Managed Services Channel Program (MSCP). As Surinder Brar explains in a short video (below and on Cisco’s Channels blog), “This program is extremely important in the current market because customers now have a preference to acquire technology as a managed service. This is also great for partners, because when you offer technology as a managed service, then it’s not only more profitable, but you have a recurring revenue stream.”
The updates, which were announced in June at the Cisco Partner Summit, went into effect yesterday when the full details were disclosed to the partner community.
Some specific program enhancements are:
- Support for white-label partner-to-partner relationships, which allows a network operation center (NOC) provider (producer) to offer their services through another enrolled partner (marketer)
- New relationship branding; the Cisco Managed Services-Master certification reflects a partner’s depth and capability in deploying and managing Cisco technology
- A shift from service-specific designations to a certification-based program that allows partners to transact all their managed services business with globally predictable discounts and terms
- Additional net rebate on managed services that qualify for Cisco Powered designation
- Access to Cisco’s unrestricted products
- Participation in program incentives, including deal specific authorizations (DSAs)
See Cisco’s Managed Services Channel Program web page to learn more about the program specifics.