Changing the Channel: Networking VAR news

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» VIEW ALL POSTS May 12 2010   1:33PM GMT

Apple’s channel: The VAR Guy weighs in



Posted by: ElaineHom
Tags:
Apple
Networking Channel
VAR guy

Recently, The VAR Guy posted a story about the Google Android OS vs. iPhone. Of course, given the recent focus I’ve had on Apple’s channel, I posted a link to my recent news story about Apple’s channel rebuild (which I also did a preliminary blog on awhile back) and asked what everyone else thought about Apple’s channel. To my surprise, The VAR Guy himself responded:

The VAR Guy Says:

Apple’s channel? Hmmm… The VAR Guy will withhold comment. Oh, except for this item: Great products, limited channel.
-TVG

Exactly what I had suspected, confirmed by The VAR Guy himself (check out the full Google Android OS vs. iPhone story). I am currently working on a part two of the news story, including information from non-Apple resellers (and one recently dumped Apple reseller) and how they handle the Mac/iPhone integration demand.

But there is even more to the story. I am culling all sorts of stories from Apple resellers, including the horror tale of the Apple reseller whose application for renewal got denied, and other stories about the insidious side of Apple. If you’ve got a story about how Apple has treated you (good or bad), I’d love to hear from you!  Drop me an email at ehom@techtarget.com.

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