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Jun 18 2008   7:43PM GMT

Open mobile devices get the most market penetration

Tessa Parmenter Tessa Parmenter Profile: Tessa Parmenter

To be a player in the mobile device or network appliance game, having an open platform is a must, according to MLB.com CEO Robert Bowman at the Mobile & Wireless World conference keynote last week.

In a closed device platform, content providers have to go through a carrier to get to the pipe to get to their consumers. In an open device platform, the content providers go straight to the pipe which goes to their consumers — and this eliminates the middle man.

Take the two most popular enterprise and consumer devices right now: the BlackBerry and the iPhone. It’s not a mistake that they’re popular. Bowman explained that the “iPhone and BlackBerry are considered the most open devices,” and that plays a factor in which devices will live longer.Blackberry

In addition to a longer shelf-life, these devices also have the potential for greater market penetration in coming years. According to Bowman, by 2013, 3G phone penetration will rise from 9% to 27% in the U.S.

Along with this, average revenue per user (ARPU) for data will rise 21% to 75% in the next five years — so after your kid graduates high school, you’ll no longer be talking on your device; texting will take over the majority of your communication.

As mobile devices grow stronger in their coverage and market share, they’ll grow proportionately in the stronghold of our lives.

“How many times do you think you will look at this device?” Bowman asked, holding up a gleaming BlackBerry to his audience. It’s shiny; it’s aesthetically pleasing…

“It’s like your watch,” he explains: It will catch your eye, so you’ll look down at it. You’ll be bored, so you’ll look down at it. When someone asks you what time it is, you’ll have to look back down at it even though you’ve just looked at it because you didn’t think to read it…and this is how it will be with your BlackBerry he says.

The BlackBerry will be something you will look at 500 times a day,” Bowman calculated.

Think of all that face value time you’ll have with your device! I can only imagine what Craig Raine (author of “A Martian Sends A Postcard Home“) would have to say about our phones now:

“In homes [briefcases?], a haunted apparatus sleeps,
that snores [lights up??] when you pick it up.

If the ghost cries, they carry it
to their lips and soothe it to sleep

with sounds. And yet, they wake it up
deliberately, by tickling with a finger. “

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