You know how sometimes you’re watching TV and the commercials seem to bear an uncanny resemblance to the program… and you wonder if it was just coincidence, or some kind of prank on the part of the programmers?
In Cisco’s case, the coincidental placement of their TelePresence “Business Travel Without the Travel” commercial jarred viewers Thursday during CNN’s coverage of the crash landing of US Airways flight 1549. As reported by the L.A. Times Technology Blog, the commercial, which mocks airline safety instructions, aired right after real-life coverage of the crash. And viewers, along with Cisco, were a little freaked out:
“They go right from having some guy interviewed talking about the pilot saying, ‘Brace yourself,’ to a commercial being sarcastic about the emergency stuff. It creeped me out,” said Lauren de la Fuente, a marketing consultant from New York who was fixated on TV coverage of the crash. “I thought, ‘This is the most inappropriate commercial for the time.’ “
The ad has been pulled off the air, but you can still view it on YouTube, at least for now.