The Network Hub

Apr 13 2010   9:23AM GMT

Cisco demands end of CiscoBlog.com: Heck no, it won’t go

rivkalittle Rivka Little Profile: rivkalittle

After five years and 600,000 hits a month, the CiscoBlog.com has been forced by Cisco to change its name. The new name? CiskoBlog.com.

Cisco pulled trademark rank, demanding the name be changed by July 4. The blogger, a Cisco certified engineer, learned along the way that his certification required that he not violate the Cisco trademark:

“First off, Cisco is fully in the clear legally to do what they’re doing. I’ve done a little research myself and even spoken with a couple trademark lawyers on this …

Despite finding this out, I was still really bugged about this move…especially with the hundreds (if not thousands) of other domains that use Cisco in their name. That is…until Cisco pointed out to me violating their trademark policy also violates their certification NDA agreement…What?!? Yep, it’s true…buried there in the certification agreement you take every time you take a certification exam is essentially the statement, “I will not violate Cisco’s trademark.” (who knew?).”

It may be legal, but it’s still lame. The CiscoBlog.com … ooh I’m sorry, CiskoBlog.com … is an engineer’s blog filled with tips and support for Cisco products.

Cisco puts engineers through the ringer for certification (with purpose) and then cuts them off at the pass by doing things like limiting use of Cisco IOS simulators. Allowing engineers to use simulators or launch blogs with easily identifiable names may not earn the company money, but helps its corps of engineers (so to speak) become better. We’re not asking that Cisco go all open source (god forbid), but come on, throw a bone.

 

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