Modern Network Architecture


September 9, 2012  1:01 PM

Modern Network Architecture – Multi Master Replication



Posted by: James Murray
Network Architecture

In active directory multi-master replication is the key to a secure, successful and flexible network infrastructure. 

In the early days of computing, there was the word processor.   Continued »

September 9, 2012  12:18 PM

Modern Network Architecture – The Cloud, Not your father’s I/O?



Posted by: James Murray
Network Architecture

I’m speaking this week on Seattle Cloud Computing for Wells Fargo.  The question Wells Fargo asked me to discuss is the cloud from a Seattle IT Consultant’s point of view.  Continued »


September 9, 2012  11:49 AM

Modern Network architecture – are we mechanics?



Posted by: James Murray
Network Architecture

As a Seattle IT Consultant I’m finding myself talking to confused business owners.  I’m speaking in Seattle this week about this confusion.  What is the real role of the IT technician in small business?  Continued »


September 9, 2012  11:36 AM

Modern Network Architecture – Can Moore’s law continue?



Posted by: James Murray
Network Architecture

Working in as a Seattle IT Consultant, I am often asked to predict the future for my clients.  I often wonder, am I really an expert in technology or an expert in the future.  When we don’t predict the future correctly, our client suffers.  Continued »


September 9, 2012  11:31 AM

Modern network architecture – Predicting technology, Moore’s law



Posted by: James Murray
Network Architecture

Working in as a Seattle IT Consultant, I am often asked to predict the future for my clients.  I often wonder, am I really an expert in technology or an expert in the future.  When we don’t predict the future correctly, our client suffers.  Continued »


August 18, 2012  1:43 PM

Modern Network Architecture – “Well… it depends”



Posted by: James Murray
Network Architecture

I am a Seattle IT Consultant and find myself constantly being asked for technical solutions.  It happened again recently and I began discussing the discovery proces.  That’s what I get paid to Continued »


August 18, 2012  1:32 PM

Modern Network Architecture – Lync Layer 3



Posted by: James Murray
Network Architecture

Something that took some time for our Seattle IT consulting clients was building out a routing design for the Lync Hosting pack topology.  As you design your system here are some things to think about.  Continued »


August 18, 2012  1:09 PM

Modern Network Architecture – Lync Core Layer components



Posted by: James Murray
Network Architecture

In the last blog post I shared a brief description and order of operations for the various Lync layers that I share with my Seattle IT Consulting clients.  In this article I wanted to discuss at a high level the various systems that might be loaded in each layer. Continued »


August 18, 2012  1:04 PM

Modern Network Architecture -Lync Architecture Layers



Posted by: James Murray
Lync, Network Architecture

There are a lot of difficulties building the latest multi-tenant version of Lync.  Continued »


August 7, 2012  10:57 PM

Modern Network Architecture – Turbo Charging Online Marketing



Posted by: James Murray
Network Architecture

The cool thing about online marketing strategy, is that once you build the first layer, there’s always a new layer of complexity we can add.  Once the first strategy is working we can turbo charge the strategy by adding a social networking strategy, an online community strategy and SEO strategy.  I walked into a potential partners office.  I was very intrigued because everyone in the office (about 20 or more representatives) took my business card but never followed up.   That makes me suspect that there is not a strong social strategy in the company…yet.  So I proposed a plan to turbo-charge their online marketing. 

 

First By leveraging their skills we can have them writing 2 blog articles a week and develop a backlink strategy that could leverage the knowledge and expertise of each client employee.

 

Second Blog articles can were designed to feature various clients. 

Often clients are so moved by seeing an online article about themselves that they are more open to a meeting.  If we leverage the power of the group, we can feature clients across the internet. 

 

Third Becoming active in the online communities.  Each of my clients employees were experts so rather than spending their time focused on cold calls, they went into the online communities.  This is where potential clients are involved in newsgroups and social media communities researching the subjects the staff are experts in.  It’s amazing there are communities in every subject.  Yet only the most savvy understand.

 

By becoming involve in online communities each staff members becomes better and better known.  Potential customers in the community say, hmmm… who is this person and flow back to a website.  Now the full vision of the organizations message is shared.  If it syncs, the business has a sale.

 

Really it’s about networking.  Yet it’s not about going to meetings and exchanging business cards… then throwing away all those business cards.  This is probably a little different than the typical networking strategy discussion.  Instead this is a virtual networking strategy.  You don’t have to dress up, spend money on gas… only to meet dozens of other salespeople looking for clients to sell.  

 

In today’s information rich environment it’s easy to disappear.  If we consider how online users would naturally find you.  I’m not talking about through a search engine.  Users first are looking for communities of people that have been through what they are going through.  Like a cocktail party, these social communities share locations for non-branded information.  This information is about what you need to know before talking to a branded sales site.  Once the user understands what they are buying, now they go to the branded sites their new online friends pointed.  In turbocharging your online strategy you want to be everywhere helping point the way to your branded site.  Not like a sales person with an agenda, but rather by becoming a trusted advisor.

 


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