Brighthand Bytes

Feb 7 2012   2:01PM GMT

Windows 8 Is Going to Boost Sales of Windows Phone Tremendously

Ed Hardy Ed Hardy Profile: Ed Hardy

Hopefully you saw the recent article on Brighthand detailing the features of Microsoft’s Windows Phone 8. If this unconfirmed information turns out to be correct, then Microsoft is making huge strides toward adding the features users are looking for, such a support for removable microSD cards and more screen resolutions.

Even without these enhancements, I am convinced that there’s going to be a surge in sales of Windows Phone-powered devices around this time next year. This will be brought about by the release of a wide array of computers running Windows 8.

Windows MetroRight now, smartphones running Microsoft’s operating system have a tile-based user interface that users are unfamiliar with. It’s a good system, but users have to learn to use it.

Google’s Android OS and the iPhone use an icon-based user interface that we’ve all be familiar with for decades. It’s basically the same system used on Macs and Windows PC since the 80s, so there’s almost no learning curve.

But that’s going to change. As it turns out Microsoft likes the UI in Windows Phone so much it is building it into Windows 8. This means that, a year from now, millions of people will be using this same user interface (called Metro) every day on their desktop, laptop or tablet. So when they go to pick out a new phone, they’re going to say “Hey, this one works just like my PC.” Instead of a learning curve, people will already be familiar with the way Windows Phone operates.

Don’t get me wrong, I don’t think that’s going to make devices from Nokia etc. into the mythical “iPhone killer”, but it should increase sales of Windows Phone devices significantly. Currently sales of these are anemic at best, and they could certainly use a boost.

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