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	<title>View From Above &#187; NFC</title>
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	<link>http://itknowledgeexchange.techtarget.com/mobile-cloud-view</link>
	<description>Ron Miller looks at news &#38; trends in the cloud &#38; mobile industries.</description>
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		<title>Mobile Payments on Upward Trajectory Says Gartner</title>
		<link>http://itknowledgeexchange.techtarget.com/mobile-cloud-view/mobile-payments-on-upward-trajectory-says-gartner/</link>
		<comments>http://itknowledgeexchange.techtarget.com/mobile-cloud-view/mobile-payments-on-upward-trajectory-says-gartner/#comments</comments>
		<pubDate>Tue, 29 May 2012 20:08:35 +0000</pubDate>
		<dc:creator>Ron Miller</dc:creator>
				<category><![CDATA[Gartner]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile payments]]></category>
		<category><![CDATA[Near Field Communication]]></category>
		<category><![CDATA[NFC]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/mobile-cloud-view/?p=1213</guid>
		<description><![CDATA[Gartner says mobile payments is expected grow an impressive 62 percent this year and climb to $171.5 billion, but this is just the beginning. ]]></description>
				<content:encoded><![CDATA[<div id="attachment_1214" class="wp-caption alignright" style="width: 277px"><a href="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/196/files/2012/05/3354726208_0cce729fc8.jpg"><img class="size-medium wp-image-1214 " src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/196/files/2012/05/3354726208_0cce729fc8.jpg" alt="Mobile payments are still in their infancy, but poised for big growth in the coming years." width="267" height="400" /></a><p class="wp-caption-text">Mobile payments are still in their infancy, but poised for big growth in the coming years.</p></div>
<p><a href="http://www.gartner.com/it/page.jsp?id=2028315">Gartner is predicting a big year</a> for mobile payment growth as near field communication (NFC) technology begins to grow and people get increasingly comfortable using their mobile phones to make payments.</p>
<p>Gartner is calling for a 61.9 percent increase this year over last with totals moving to 171.5 billion in 2012 from 105.9 billion last year. To be honest, that it&#8217;s this high already is a bit surprising to me, mostly because Apple hasn&#8217;t even gotten involved in NFC payments (although it&#8217;s been widely anticipated for some time) and Google Wallet, the Android version has only been around a year.</p>
<p>Sandy Shen, research director at Gartner thinks this is just the beginning with strong growth being predicted all the way through 2016. &#8220;We expect global mobile transaction volume and value to average 42 percent annual growth between 2011 and 2016, and we are forecasting a market worth $617 billion with 448 million users by 2016,&#8221; Shen said.</p>
<p>That should go without saying. This is an area that should grow, but it&#8217;s going to take a big shift from both vendors who will need new equipment to process NFC payments and consumers, who need to get comfortable with flashing their cell phones to make payments.</p>
<p>From a convenience standpoint, using your phone to make a payment sounds very attractive, but lots of questions still remain. I&#8217;m a big fan of advancing technologies, but when it comes to passing my financial information wirelessly over the air in a public place, I get a bit nervous.</p>
<p>The other problem is who&#8217;s system we are going to use. For merchants, it could get confusing if they need one machine to process PayPal&#8217;s service, another for Visa&#8217;s and yet another for Android and iOS operating system-level systems.</p>
<p>Shen says it&#8217;s going to take some level of standardization for serious adoption (in spite of the fact these numbers might seem significant even today).</p>
<p>&#8220;NFC payment involves a change in user behavior and requires collaboration among stakeholders that includes banks, mobile carriers, card networks and merchants,&#8221; Shen said. &#8220;It takes time for both to happen.&#8221;</p>
<p>In developing countries, it&#8217;s going to be used mostly for money transfers and to buy time on the phone. She says it could be popular for paying parking fees, which I could see being very useful.</p>
<p>For now it&#8217;s a small, but growing mobile niche. Over time, it could be as ubiquitous as credit and debit cards are today.</p>
<p><em>Photo by<span> </span><a href="http://www.flickr.com/photos/stevendepolo/">stevendepolo</a> on Flickr. Used under Creative Commons License.</em></p>
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