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	<title>View From Above &#187; Apps</title>
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	<link>http://itknowledgeexchange.techtarget.com/mobile-cloud-view</link>
	<description>Ron Miller looks at news &#38; trends in the cloud &#38; mobile industries.</description>
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		<title>Apps Pull Ahead of Browser in Latest comScore Mobile Report</title>
		<link>http://itknowledgeexchange.techtarget.com/mobile-cloud-view/apps-pull-ahead-of-browser-in-latest-comscore-mobile-report/</link>
		<comments>http://itknowledgeexchange.techtarget.com/mobile-cloud-view/apps-pull-ahead-of-browser-in-latest-comscore-mobile-report/#comments</comments>
		<pubDate>Thu, 07 Jun 2012 17:20:34 +0000</pubDate>
		<dc:creator>Ron Miller</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Browser]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/mobile-cloud-view/?p=1233</guid>
		<description><![CDATA[Even though a browser approach ultimately makes more sense for smart phones, apps built a slight lead over browser usage in the latest comScore mobile report.]]></description>
				<content:encoded><![CDATA[<div id="attachment_1234" class="wp-caption alignright" style="width: 360px"><a href="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/196/files/2012/06/5592851125_1ed470c32a.jpg"><img class="size-medium wp-image-1234  " src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/196/files/2012/06/5592851125_1ed470c32a.jpg" alt="comScore found that apps made gain over browser usage on mobile devices in its latest report, a somewhat surprising finding considering the promise of HTML5." width="350" height="350" /></a><p class="wp-caption-text">comScore found that apps made gains over browser usage on mobile devices in its latest report, a somewhat surprising finding considering the promise of HTML5.</p></div>
<p>In its latest mobile numbers, <a href="http://www.comscore.com/Press_Events/Press_Releases/2012/6/comScore_Reports_April_2012_U.S._Mobile_Subscriber_Market_Share"><span>comScore reports</span></a> that while apps and browser usage each made gains in its April numbers report, the two are still so close, it&#8217;s impossible to call either one a clear winner &#8212; and that is likely to continue to be the case for some time to come.</p>
<p>For all the talk that Apps are going to be replaced by HTML5 in the browser, so far at least, the numbers don&#8217;t support that. In fact, apps had a nice little lift in the most recent report moving from 48.6 in January to 50. 2 in April, a rise of 1.6 percentage points.</p>
<p>Interestingly, browser use increased as well, although it didn&#8217;t go up quite as much moving from 48.5 percent in January to 49.0 percent in April. So the two went from being separated by a thin .1 percentage points in January to a more significant 1.2 percent separation in April.</p>
<p>It looks like for the short term Apps are winning, at least by a little bit. Smart phones at this point are driven by their app stores. One of the major considerations when you buy a smart phone today is the quality of the app store behind it. It&#8217;s one of the reasons why Apple is doing so well selling iPhones and why the Lumia 900 hasn&#8217;t made much headway yet.</p>
<p>Apple came up with the first mobile app store and it&#8217;s still the most popular. Microsoft is trying to build up its inventory and its developer ecosystem, but it still has a long way to go just yet. Android is somewhere in the middle.</p>
<p>But will apps always be the driving factor in our smart phone purchase? Not if Mozilla has any say in the matter. Mozilla and its Boot to Gecko phone is bound and determined to standardize using HTML5. Although it may feel like any other conventional smart phone, their apps are all web-based. As <a href="http://itknowledgeexchange.techtarget.com/mobile-cloud-view/developers-should-love-mozilla-boot-to-gecko-phone/"><span>a Mozilla represenative told me</span></a> last winter at the CeBIT trade fair in Hanover, Germany; &#8220;the web is the platform.&#8221;</p>
<p>The beauty of this approach from a development perspective is that you don&#8217;t have to create multiple versions of a program for the different phone operating systems. Instead, you just have to build in tweaks for individual phones.</p>
<p>And Mozill&#8217;a sophistication around this is growing. One of the advantage of using apps is that you can tap into the phone&#8217;s hardware at the OS level including the accelerometer, camera, compass and so forth. But <a href="http://www.theverge.com/2012/6/6/3066937/mozilla-webapi-phone-web-app-demo"><span>The Verge reports</span></a> that Mozilla has developed what it calls a Web API, the purpose of which is to be able to tap into the phone hardware in a similar manner. This is a big step because it puts browser apps much more on par with OS ones.</p>
<p>Mozilla still plans to use an &#8220;app store&#8221; even though the apps will be based on web standards, rather than a particular phone OS.</p>
<p>As these kinds of tools develop, it would make sense for developers and users to have a standardized way of building and using apps. No system would likely allow you to create one code base because of differences in phone hardware, but when it&#8217;s based on standards it&#8217;s going to simplify everything.</p>
<p>Proprietary phone operating systems aren&#8217;t going anywhere just yet. They are lucrative and as these numbers show users are very comfortable using the app system, but perhaps over time as HTML5 begins to catch up with OS-level functionality, we will witness a transition to web-based apps. It could happen.</p>
<p><em>Photo by <a href="http://www.flickr.com/photos/richiec/">richiec</a> on Flickr. Used under Creative Commons License.</em></p>
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		<title>There could be more to RIM than fading US sales</title>
		<link>http://itknowledgeexchange.techtarget.com/mobile-cloud-view/there-could-be-more-to-rim-than-fading-us-sales/</link>
		<comments>http://itknowledgeexchange.techtarget.com/mobile-cloud-view/there-could-be-more-to-rim-than-fading-us-sales/#comments</comments>
		<pubDate>Fri, 04 May 2012 15:40:27 +0000</pubDate>
		<dc:creator>Ron Miller</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Blackberry 10]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Playbook]]></category>
		<category><![CDATA[RIM]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/mobile-cloud-view/?p=1180</guid>
		<description><![CDATA[In the wake of RIM's Blackberry World Conference this week, RIM executives tried to strike a positive tone, but after years of missteps, it's going to need to put its money where its mouth with the next release.]]></description>
				<content:encoded><![CDATA[<div id="attachment_1179" class="wp-caption alignright" style="width: 290px"><a href="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/196/files/2012/05/9380curve_sideangleright.jpg"><img class="size-medium wp-image-1179  " src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/196/files/2012/05/9380curve_sideangleright.jpg" alt="Blackberry claims it will have plenty of apps when Blackberry 10 comes it. It had better be right." width="280" height="224" /></a><p class="wp-caption-text">Blackberry has faced years of steep and steady decline in US sales, but its CEO says there is more to the company than the US market. For its sake, there had better be.</p></div>
<p>It&#8217;s easy to just dismiss RIM as another company that missed the mark when the market changed. That&#8217;s because if you judge RIM by its US market share numbers, the situation is pretty dire indeed, but RIM is more than the US market, <a href="http://www.fiercemobileit.com/story/rim-ceo-thorsten-heins-reveals-more-details-about-blackberry-10/2012-05-03"><span>a fact RIM&#8217;s CEO made clear at a press conference </span></a>this week at RIM&#8217;s <a href="http://www.blackberryworld.com/event-info/about"><span>Blackberry World Conference</span></a>.</p>
<p>And as we wrote<a href="http://itknowledgeexchange.techtarget.com/mobile-cloud-view/"><span> here earlier this week</span></a>, the market share numbers in the US are seriously ugly. RIM has plunged from 42.1 percent as recently as February 2010 down to just 12.3 percent according to <a href="http://www.comscore.com/Press_Events/Press_Releases/2012/5/comScore_Reports_March_2012_U.S._Mobile_Subscriber_Market_Share"><span>comScore&#8217;s most recent numbers</span></a>. It&#8217;s hard to put a smiley face on numbers like that, but CEO Thorsten Heins gave it all he had (as well he should given the condition of his company).</p>
<p>Heins as you would expect, chose to accentuate the positive. As Wayne Rash reported on FierceMobileIT, he made it clear that RIM is doing well in Latin America, Asia and the Middle East selling feature phones, it wouldn&#8217;t think of marketing in North America and Western Europe.</p>
<p>That&#8217;s all well and good, but as Rash wrote in another piece, <a href="http://www.fiercemobileit.com/story/rim-must-succeed-blackberry-10-or-its-very-long-goodbye/2012-05-01"><span>Blackberry needs a home run</span></a> and it needs it badly.</p>
<p>But as <a href="http://www.zdnet.com/blog/perlow/blackberry-10-without-platform-or-apps-even-the-avengers-cant-save-rim/20407"><span>Jason Perlow pointed out on ZDNet,</span></a> it won&#8217;t matter how good Blackberry 10 is &#8212; because nobody is going to pay attention if the device doesn&#8217;t have apps. &#8220;Without the developers, you have no apps. With no apps, you can have the sexiest device in existence but nobody is going to buy the thing,&#8221; Perlow wrote.</p>
<p>Perlow says that the reason Apple is so successful is that it has come up with the perfect combination of sex appeal on the device side combined with what he calls the Superheroes, the developers who feed the app ecosystem.</p>
<p>And Perlow&#8217;s right, if there are no developers, the device will fail. When my wife was looking at a new smart phone recently, <a href="blank"><span>she flirted briefly with the Nokia Lumia 900</span></a>, but in the end she went with an iPhone, partly because she owns other Apple devices, but partly because Microsoft&#8217;s app marketplace seemed a little barren.</p>
<p>That&#8217;s why apps matter a lot, so it was with some surprise that when <a href="http://www.fiercemobileit.com/story/qnx-app-submissions-explode-show-promise-blackberry-10-ecosystem/2012-05-03"><span>I read an exclusive interview on FierceMobileIT</span></a> with Andrew Bocking, RIM&#8217;s senior vice president of software product management, he was practically boasting about the apps for the upcoming release of Blackberry 10.  You may recall that <a href="http://www.mobileburn.com/18008/news/blackberry-playbook-gets-angry-birds-games-still-lacks-email-and-calendar"><span>there were a dearth of apps for the Blackberry Playbook</span></a> tablet when it came out and that was one of the main reasons it has done so poorly.</p>
<p>Yet in this particularly interview, Bocking claimed QNX apps (the OS on the Playbook and upcoming Blackberry 10) had grown 240 percent this year, which certainly sounds impressive, but it&#8217;s hard to know, compared to what.  But Bocking didn&#8217;t stop there, he predicted that when Blackberry 10 launches, it would have a &#8220;substantial&#8221; number of apps. He wouldn&#8217;t put a figure on that, but he did say it would be more than what Windows had when it launched Windows Phone 7.</p>
<p>Not exactly the best comparison given what I said earlier about Windows Phone 7 apparent lack of apps, but if it&#8217;s more, it&#8217;s certainly a good start, especially if they are geared toward business users and not the Angry Birds variety.</p>
<p>One of the big issues with the Playbook was that i<a href="http://crackberry.com/number-one-reason-blackberry-playbook-sales-are-lacking-due-no-native-email-client"><span>t lacked a native email client,</span></a> a strategic error so huge, it&#8217;s mind-boggling that RIM allowed the product to go to market without it.</p>
<p>That&#8217;s why I remain skeptical about RIM&#8217;s claims. They need to build buzz at any cost of course, and it would be silly to make claims then not be able to back them up, but RIM has been stumbling and bumbling for so long now, you&#8217;ll excuse me if I&#8217;m a bit cynical about its ability to deliver.</p>
<p>So I&#8217;ll file this one under I believe it when I see it. The rest is up to RIM to prove it&#8217;s more than those fading US sales.</p>
<p><em>Photo of the Blackberry 9380 Curve, courtesy of RIM.</em></p>
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		<title>Apps and Browser Are Here for the Long Haul</title>
		<link>http://itknowledgeexchange.techtarget.com/mobile-cloud-view/apps-and-browser-are-here-for-the-long-haul/</link>
		<comments>http://itknowledgeexchange.techtarget.com/mobile-cloud-view/apps-and-browser-are-here-for-the-long-haul/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 15:04:49 +0000</pubDate>
		<dc:creator>Ron Miller</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Browser v. Apps]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/mobile-cloud-view/?p=637</guid>
		<description><![CDATA[When Amazon released the Kindle Cloud Reader yesterday, an HTML5 browser application, some folks were ready to mark the and of the App era, but apps and the browser both have a role to play in the mobile experience.]]></description>
				<content:encoded><![CDATA[<div><span><a href="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/196/files/2011/08/2681687374_77a4b95e8e_m.jpg"><img class="alignright size-full wp-image-640" src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/196/files/2011/08/2681687374_77a4b95e8e_m.jpg" alt="" width="240" height="187" /></a>Yesterday, </span><a href="http://venturebeat.com/2011/08/09/nokia-exec-android-iphone/"><span>Venture Beat reported</span></a><span> that Chris Webber, who is the North American president of Nokia suggested that the Android-iPhone app-centric view of the world was &#8220;outdated.&#8221; While that might have been wishful thinking on Webber&#8217;s part, it seems he wasn&#8217;t alone in wondering about the long-term viability of apps, as there were articles and discussions galore yesterday. </span>But the fact is that apps provide information in a convenient mobile package and for that reason I don&#8217;t believe they&#8217;re going anywhere any time soon.</div>
<div>
<p><span>That&#8217;s because sometimes an app just works better than a browser. For example, I own an iPhone and I have I have a free app from AT&amp;T that gives me a consolidated view of my family&#8217;s data and phone usage during the month, my current bill, the ability to turn services on and off and other features. Yes, I can get the same information from the AT&amp;T web site in a browser, but because AT&amp;T hasn&#8217;t tuned its web site for a mobile experience, it&#8217;s an exercise in frustration with lots of pinching and scrolling to see the same information I can see so easily in the app.</span></p>
<p><span>Yet the </span>browser still has a key role in the mobile experience as the new <a href="http://old.news.yahoo.com/s/nf/20110810/tc_nf/79722">Amazon Kindle Cloud Reader app</a> clearly illustrates. In this case, Apple put up several obstacles for Amazon in its quest to place the Kindle app in the Apple App Store. So what did Amazon do? In a brilliant move, it did an end-around and found a way to display the contents of your Kindle account in a browser.</p>
<p><span>While some people, such as </span><a href="http://www.wired.com/epicenter/2011/08/amazons-cloud-reader/"><span>Tim Camody on Wired</span></a><span>, were critical of the app, others such </span><span>as </span><span><a href="http://www.readwriteweb.com/archives/knocking_down_apples_walled_garden_html5_vs_ios_apps.php?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+readwriteweb+%28ReadWriteWeb%29">Richard MacManus on ReadWriteWeb</a> </span><span>saw this as the beginning of a weakening of Apple&#8217;s walled garden and the ascendancy of HTML5</span><span>.</span></p>
<p><span>A discussion on </span><a href="https://plus.google.com/u/0/115360979797396777969/posts/gcXnh8e6JWF"><span>Google+ started by Steve Rubel </span></a><span>had a variety of opinions on the apps-browser argument, but as one writer indicated, sometimes because of connectivity issues, it&#8217;s easier to access information in an app &#8212; not to mention that you can access some content offline in an app and you couldn&#8217;t do that in most cases in a browser.</span></p>
<p><span>Further, while i</span>t&#8217;s all well and good to find a way to bypass the App store as Amazon did, <span>you have to wonder, considering the popularity of the app metaphor</span><span>, if it&#8217;s a wise move from a business perspective, at least in the short-term.</span></p>
<p><span>These are all open questions, but for now I don&#8217;t see apps going anywhere. Perhaps the browser will eventually become the predominant way we access web sites and services as HTML5 matures, just as it always has been on the desktop, but I believe apps and the browser will live side by side for some time into the future because they each have a key role in the mobile experience.</span></p>
<p><em>Photo by <span><a href="http://www.flickr.com/photos/yourdon/">Ed Yourdon</a> on Flickr. Used under Creative Commons license.</span></em></div>
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		<title>Apple and Google Take Sides in the Apps v. Browser Argument</title>
		<link>http://itknowledgeexchange.techtarget.com/mobile-cloud-view/apple-and-google-take-sides-in-the-apps-v-browser-argument/</link>
		<comments>http://itknowledgeexchange.techtarget.com/mobile-cloud-view/apple-and-google-take-sides-in-the-apps-v-browser-argument/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 20:16:24 +0000</pubDate>
		<dc:creator>Ron Miller</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Apps v. Browser]]></category>
		<category><![CDATA[Browser]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/mobile-cloud-view/?p=534</guid>
		<description><![CDATA[It appears that Apple and Google are taking firm stands in the apps versus browser argument, but they might want to rethink those positions.]]></description>
				<content:encoded><![CDATA[<div><span><a href="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/196/files/2011/06/5032312585_17f73dfbb6_m.jpg"><img class="alignright size-medium wp-image-536" src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/196/files/2011/06/5032312585_17f73dfbb6_m.jpg" alt="" width="240" height="162" /></a>In the mobile world, there is an on-going struggle between two camps: </span><span><a href="http://blog.ness.com/spl/bid/55051/Browser-vs-App-Argument-Is-A-Non-starter">apps versus the browser</a> with Apple and Google appearing to take firm stands in opposite camps</span></div>
<div><span><br />
After <a href="http://www.npr.org/blogs/therecord/2011/06/07/137005359/apple-announces-icloud-streaming-music-service">Apple announced iCloud</a><span> recently at WWDC, it appeared Apple was placing its bets firmly in the App camp.</span></span></div>
<div>
<p><span>Meanwhile, as Google got ready to </span><a href="http://www.zdnet.com/blog/open-source/the-first-chromebook-review-samsung-series-5/9088"><span>release the first generation of Chromebooks</span></a><span>, it&#8217;s also seemed clear where it was laying down its money and that&#8217;s all in on the browser. In fact, if you buy a Chromebook, your whole life will be inside that browser. </span></p>
<p><a href="http://thisismynext.com/2011/06/13/icloud-apple-strategy-flaw/"><span>If Joshua Topolsky is right</span></a><span> and Apple is abandoning the browser with iCloud (and</span><a href="http://daringfireball.net/linked/2011/06/13/icloud-web-interface"><span> not everyone agrees</span></a><span> with that), it would seem to be a deliberate strategy to push apps.</span></p>
<p><span>For the sake of argument, if these two behemoths truly decided to set these kinds of positions without compromise, it would certainly make for an interesting contrast and test-bed for the app versus browser battle.</span></p>
<p><span>Up until now, Apple has been conspicuously missing from the Cloud, and while Google has dabbled in the app mentality in the Android App store, to this point, it doesn&#8217;t hold a candle to </span><a href="http://148apps.biz/app-store-metrics/"><span>the mighty Apple App store</span></a><span>.</span></p>
<p><span>Google, on the other hand has lived happily in the browser, whether we are talking email, documents, calendar, blog, photos or RSS feeds. You can log onto a browser on any device any time and access your personal Google services.</span></p>
<p><span>Apple wants to bring that same sort of ubiquity to Apple devices, but absent of the browser. Instead of using the browser as the cloud driver, it is providing automatic updating via the cloud to all supported software and devices. That means if it works as planned (and it darn well better), you open an app like say, iTunes on your Mac Book Pro and buy the latest hot single (or update your best client&#8217;s contact information in iCal &#8211; ya that&#8217;s it), it should appear without intervention by you on your iPhone, your iPod Touch and your iPad (and even apparently iTunes on your PC in the case of the song).</span></p>
<p><span>Both companies want to lock you into their visions because that&#8217;s what big companies try to do to stay big. On one hand I like the idea of automatic syncing across devices. It&#8217;s completely mindless and if it just works, it&#8217;s going to be very convenient for Apple users, but I don&#8217;t like the idea of being tied exclusively to apps. And in some way, this strategy completely misses the point of cloud computing. </span></p>
<p><span>Sometimes (and perhaps it&#8217;s just because it&#8217;s how we&#8217;re used to working), it&#8217;s easier to open your browser and find your content, regardless of where you are or the device you are using. Google&#8217;s banking on that, but they are doing it to such an extent, that there is no life outside the browser.</span></p>
<p><span>With the Chromebook vision, you have a browser and a very small amount of local hard drive space and that&#8217;s really about it. Everything you do is in that browser. It might appeal to schools and very strict organizations, but most users are not going to like living in the browser 24/7 any more than they will like being tied to apps in the Apple vision.</span></p>
<p><span>So we appear to have these two competing cloud visions, but if either company wants to really take control, they need to develop strategies that encompass both apps and the browser because users very likely want the flexibility to do both, depending on the task at hand.</span></p>
<p><em>Photo by <span><a href="http://www.flickr.com/photos/86979666@N00/">Tsahi Levent-Levi</a> on Flickr. Used under Creative Commons License.</span></em></div>
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