View From Above

January 27, 2012  11:20 AM

Privacy Clashes with Data Collection Capability in Cloud

Posted by: Ron Miller
Big Data, Cloud computing, Data Protection, European Union, Google, Privacy
Never let it be said that we don’t live in interesting times. Just this week the European Union proposed new data protection rules that would among other things give users the right to be forgotten. Meanwhile Google announced new terms of service that would let it follow you across services. Both of these stories illustrated the monumental clash we are experiencing between privacy and big data.

If you didn’t know by now that companies like Facebook and Google were keeping tabs on you and your company you’re probably naive, or you failed to notice the ads that appear next to your content, which somehow relate to what you’ve been doing.

For Google users, that’s about to get a tad more creepy. Let’s say you searched for Sting’s concert schedule on Google. You might find that you get a suggestion for a Sting video on YouTube, and as Gizmodo pointed out that kind of cross-service pollination has never happened before.

It’s disconcerting, but get ready for it because from a business perspective, it’s a double-edged sword. On one hand, you too can take advantage of the growing ability to analyze data and serve increasingly customized content on your company’s web site, but as cloud service users, it could raise the paranoia level a few notches when it comes to protecting your company’s private data while using cloud service.

And if you are collecting data, the EU might have just thrown a wrench in your data collection because under proposed new rules, if you have a breach, you would have to notify the appropriate government officials and every individual affected (think of the 24 million that were affected by the recent Zappos breach if you want to see how daunting this could be). Businesses are already complaining about the pressure this would put on them while trying to deal with a breach.

And Businessweek reports, the consequences for failing to comply could be quite costly involving a fine as large as 2 percent of sales, a number that’s sure to get anyone’s attention.

Meanwhile, the right to be forgotten component could pose the biggest challenge of all as individuals could request to be removed completely from your database, or that you fix what the individual considers to be wrong information. The implications for a business to keep up with these requests could be overwhelming and could prove difficult if not impossible to do. Can you guarantee that every mention of this individual is gone across your entire system?

On one hand it puts the whole idea of data gathering into question, something that many cloud services do. On the other hand, it might make you want to think about which cloud services you’re using. Google is clearly rewriting the rules here and it could have some impact on individuals and businesses and how they use Google’s services.

Whatever you think of Google’s new policy or the EU’s proposed rules, we clearly have a monumental clash between data gathering capability, and what services can do with that data, and the desire for privacy. And this is all against the backdrop of a growing cloud business model.

Like I said, we certainly live in interesting times, don’t we? The problem is that we have to sort all of this out and it’s not going to be simple to reconcile.

January 25, 2012  12:15 PM

Mobile Drives Apple’s Monster Quarter

Posted by: Ron Miller
Apple, consumerization of IT, earnings, enterprise IT, iPad, iPhone, IT, mobile
After a while as a writer it’s tough to come up with superlatives to describe Apple’s continued success — especially after yesterday’s first quarter earnings call in which it had a quarter so successful and so profitable that it beat any tech sales numbers for a single quarter ever with $46 billion in sales.

And that’s just for starters.

Let’s look at the mobile numbers in Apple’s own words:

  • The Company sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter.
  • Apple sold 15.43 million iPads during the quarter, a 111 percent unit increase over the year-ago quarter.

And that’s just the mobile story. It’s inherently clear that Apple’s mobile strategy is working. Even with competition all around it from Android phones and the Kindle Fire tablet, nothing slowed down the Cupertino juggernaut. To call it extraordinary doesn’t begin to describe how well Apple did.

Oh and by the way the company is sitting on $90 billion in cash.

As we watch Apple rake in the cash, it’s probably worth noting a couple of negatives here. Apple appears to be making money on the backs of exploited Chinese workers. What’s more it tried to sue competitors out of the market, even though it’s clear that the market loves it and it can clearly compete on its own merit.

Heck, Chinese consumers were so hot for the iPhone, they rioted when it sold out, prompting Tim Cook to say  (in perhaps the understatement of the year so far), that they didn’t bet high enough on the Chinese market.

As we covered recently, an IDG study found that the iPad was making big inroads inside the enterprise and a new Cisco study confirms this. As Apple makes the transition to the enterprise market and at the same time begins to grow an Asian market, it’s no wonder that Apple is a company that appears to have a license to print money.

The Cisco study found demand is growing in the enterprise (although it varies fairly dramatically by country). In the US for instance, which leads the way in this regard, the report stated that 38 percent of executives have been issued an iPad. That probably doesn’t tell the whole story though because there are very likely many who never asked IT, and just bought one without IT’s knowledge.

From a practical standpoint as you would expect, the Cisco study found that IT worries about security and they want to see more custom apps — no surprises there.

From an IT perspective in spite of these numbers, it would be unwise to think of mobile as a one-horse race. As remarkable as Apple’s quarter has proven to be, there are other mobile players out there and you have to keep your eye firmly on all of them — all superlatives aside.

January 18, 2012  10:16 AM

Europe Gets Serious About Local Cloud

Posted by: Ron Miller
Cloud computing, Patriot Act, SOPA/PIPA
As the cloud becomes a more popular way of computing, it shouldn’t come as a surprise that Bloomberg reports that European Union countries want a piece of the action that to this point has been controlled mostly by US companies — and the EU has been taking steps to control their own cloud computing destiny.

When I attended CeBIT last year in Germany I was struck by how paranoid most locals seemed to be about cloud computing in general. More specifically they were concerned about the impact of the Patriot Act on storing information on US servers.

And the concern over the legal issues around storage are certainly legitimate ones, but beyond mere security and privacy, this seems to me to be more of a fight over market share. One of the companies that wants a big piece of the European action is France Telecom, which is one of the companies pushing for more European control of the cloud.

But when you read comments from France Telecom’s cloud services point man, Jean- Francois Audenard, it sounds much more like a protectionist argument than a philosophical one:

“It’s extremely important to have the governments of Europe take care of this issue because if all the data of enterprises were going to be under the control of the U.S., it’s not really good for the future of the European people,” Audenard told Bloomberg.

While I can understand the desire to protect privacy and that Europe has a very different notion of privacy than the US, the EU has to be careful that it doesn’t shut out US companies unfairly. In fact, GigaOM reports US cloud companies recognize this as a strategic threat to their markets and have been pushing the US government to support treaties that would allow for the freer flow of data across borders. But as GigaOM points out, this is easier said than done given the long reach of the Patriot Act.

For now though, Bloomberg reported that American companies like Google are still making big deals in Europe, even as Europe tries to change the rules to favor European countries. In November, the New York Times reported on new tougher privacy regulations that will be going into effect this year that could make it even tougher for US companies doing business there.

Meanwhile the US Congress debates the Stop Online Piracy Act and the Protect IP Act while I’m sure the Europeans watch aghast at the prospect of US law that would give the US government the power to shut down foreign web sites over piracy concerns using a US court order.

This could shape up into a digital war over how data moves across borders and web site sovereignty with very dangerous implications.

And none of this would be good for cloud computing or eCommerce or Web business in general. That’s why it’s important to lobby your leaders and find ways to reduce the tension and find ways to make it easier to do business on the Internet. It’s all well and good to say laws and regulations should be friendly to business, it’s another entirely to know when to stay out of the way. The US Congress has obviously not learned that yet and the EU is looking to counter that with its own policies.

It’s time to step back and let information flow freely before we kill the golden goose.

January 17, 2012  9:06 AM

iPad Means Business

Posted by: Ron Miller
Apple, enterprise IT, iPad, mobile, tablets
We all know the iPad is a tremendously popular device, but what you might not know is that it is becoming a go-to device for professionals at work around the world — a new survey from IDG found.

The survey write-up which was compiled from phone interviews and research from a variety of sources found that professionals from virtually ever region are using the iPad in larger numbers than anyone might have imagined if these conclusions are to be believed.

First of all, IT is using iPads in a big way with 51 percent reporting they “always” use it at work and another 41 percent saying they “sometimes” used it at work. That’s a significant number of IT users saying that the iPad is an important device to them.

Not surprising, whether business pros or from IT, users say they use the iPad mostly for content consumption with web browsing (79 percent), reading (76 percent) and news consumption (73 percent) representing the clear usage leaders. Work communication followed at 54 percent and somewhat suprisingly social media trailed at 44 percent.

I’m also seeing ipad usage in a business context in real-world observations. For instance, increasingly at conferences I see many iPads, even for note-taking at sessions. Personally, I still carry a light-weight PC (11 inch Mac Book Air) for the road because I find having a full physical keyboard is important to me, but for most users taking casual notes, the virtual keyboard is sufficient in this scenario.

I’m also seeing the iPad at work in other scenarios. Marketers and sales people love the iPad as a demonstration device. It provides a light-weight, attractive and engaging way to present content to people without the device getting in the way of the conversation as a laptop might.

What’s more, I noted the last time I was in the Apple Store that Apple is using iPads as product brochures on the floor. You walk up to the latest iPod Touch or other device and you can read about the specs on the iPad adjacent to it. It’s a clever way to use its own products in a promotional fashion.

One thing that surprised me about the survey was how much the iPad had penetrated business nearly universally across the world. Perhaps the most astonishing data point to me was that Africa and South America reported the highest use of iPad in business with 70 percent, which was 3 points higher than the US and 10 points higher than Europe. The lowest reported usage was in Asia with 33 percent.

And in what has to be bad news for iPad competitors, users reported a high a sense of satisfaction with the device. In fact, only 17 percent reported they would consider a different device in the future. That shows that once Apple captures a user, it’s very difficult for the competition to get him or her away.

While I see the iPad as the ultimate media consumption device, the fact that so many are using it at work where other devices are available is a surprise to me, but if this survey is even close to accurate, not only your business users probably own one, quite a few folks in IT do too — and that’s probably the most impressive revelation of all in the report. And you absolutely need to be paying attention to this.

January 12, 2012  3:23 PM

US Looks to Cloud for IT Savings

Posted by: Ron Miller
Cloud, Cost savings, enterprise IT, US Government IT
As we’ve seen in the recent SOPA/PIPA debate, the Congress is sometimes more than a bit misguided when it comes technology legislation, but the Congress doesn’t have to be technology experts to understand that technology costs are a good starting point when it comes to budget savings.

That’s why the recent defense authorization bill included clear guidelines for cost cutting. As a post on Internet Evolution pointed out while most of the attention on the bill involved the indefinite detention provision, there was more to the bill than that controversial component.

In fact, it included provisions that requires plans for data center consolidation, cloud computing and desktop virutalization. Now as it turns out, Congress is just the tail wagging the dog, because the DoD has been way ahead of it in this type of planning.

FierceGovernmentIT reported last month that the DoD was well along to the planning path when it came to consolidation and that included plans for much of what this legislation dictated.

That’s great of course because if the DoD can save billions by moving to the cloud and consolidating data centers that’s going to save all of us, the tax payers, money. But there’s a bigger lesson here than for Enterprise IT.

Now I know the Congress is an easy target, but if even they can figure out that you can squeeze cost savings through consolidation, then maybe it’s something you should be looking at in the private enterprise.

The fact is though that if you are big organization with data centers spread out across the world, you too might be looking for ways to reduce the real estate, the maintenance costs, the cooling bills and so forth that go with running large data centers, and the US government could be a model for you in your approach.

When Vivek Kundra came on board as the US CIO in March 2009, he started the government on this path to consolidation, seeing the cloud and virtualization as a way to cut the cost of running IT in the government. One of those ways was to shut down some of the data centers.

You might want to be thinking about this too. At the very least look at the public plans that the DoD and the Office of Management and Budget has put together. Perhaps you can learn from them and put your tax dollars to work for your organization.

I won’t guarantee those cost savings of course, because how much or even whether you actually save money by going to the cloud is subject to debate, but you can use the Federal government as a lab of sorts. Watch what they do. The goals are ambitious and will be implemented in fairly short order (especially when considering this is the government we are talking about).

So take advantage of this and see where it takes them. You might find there’s something in these moves and your company can learn from that. You would be foolish to ignore it.

January 9, 2012  10:47 AM

Microsoft-Nokia Hype Machine Shifts into High Gear

Posted by: Ron Miller
Microsoft, mobile, Nokia, Windows Phone 7
This week we have the Consumer Electronics Show in Las Vegas and that means we are about to embark on a major week of mobile hype. If you’ve been paying attention lately, you might have noticed Microsoft Windows Phone 7 has been getting a lot of positive press, and that’s part of the hype cycle you can expect in the coming months from Redmond and its partners.

I couldn’t help but notice several article trumpeting how wonderful Windows Phone 7 is recently. Beginning with this one in the New York Times, Microsoft Defying Image Has a Design Gem in Windows Phone.  The Financial Times of London added to the Windows Phone 7 love fest with the head, Nokia’s Mango-powered Lumia 710 deserves to succeed.

I was particularly taken by the wording of the title in the Really? It deserves it? Based on merit or because it’s just high time Microsoft had a winner in mobile or what?

As a lover of trends, I also couldn’t help but observe this Microsoft love was accompanied by stories like this one in Informationweek, Apple’s Cool Factor Waning? It had to be enough to have Microsoft’s PR staff rubbing their hands with delight at such a news convergence. Suddenly Apple’s losing its cool and Microsoft is so deserving of positive attention.

This idea of Apple losing its cool sounds familiar, doesn’t it? It should because I wrote about it just last month coming directly from the mouth of a Nokia executive. In my post, Nokia and Microsoft Struggle to Find Clear Message, I included a quote from a Pocket-Lint interview (which itself included the provocative headline: Nokia: Youths are Fed up With iPhones and Baffled by Android.). Here’s the Pocket-Lint quote from Nokia executive, Niels Munksgaard:

“What we see is that youth are pretty much fed up with iPhones. Everyone has the iPhone,” he said. “Also, many are not happy with the complexity of Android and the lack of security. So we do increasingly see that the youth that wants to be on the cutting edge and try something new are turning to the Windows phone platform.”

Starting to see that we have quotes, then we have stories that seem to mirror the quotes? And we have stories declaring the goodness that is Windows Phone 7.

What we have is what appears to be an orchestrated campaign to convince the public that Windows Phone 7 is really cool and that Apple, well, it used to be, but it isn’t anymore. As for Android, <whispers>, it’s open source, and that’s, you know, a bit messy and confusing.

It may very well be that Windows Phone 7 phones are great phones. I’m not suggesting they are or they are not, but when you see the tech press gushing this way, it may be time to step back and try to separate the hype from reality.

Right now that’s difficult to do, but if Windows Phone 7 phones — and remember there are going to be many of them with varying quality — are deserving, the market will determine that soon enough without help from the Microsoft hype machine.

January 5, 2012  7:19 AM

Microsoft and Nokia Better Produce Compelling Ads

Posted by: Ron Miller
AT&T, Microsoft, mobile, Nokia, Windows Phone 7
There were several reports this week on plan by Microsoft, Nokia and its partners to spend big money on ad campaigns promoting cell phones running Windows Phone 7. Some reporters threw out a $100 million number, while Paul Thurott wrote it would be double that in the US alone.

Whatever Microsoft and its partners spend, they need to produce quality, compelling ad campaigns that makes people stand up and take notice. There has to be a reason for looking beyond the obvious Android and Apple choices. While Apple and Google have a way of creating interesting ads, Microsoft always seems to miss the mark.

If Microsoft, Nokia and other partners want these phones to succeed, they have to find a way to make them cool. Advertising alone won’t work of course, but it’s certainly a traditional starting point for building brand awareness.

Whatever the total ad budget, it’s clear Microsoft is in a spending mood, but it also needs to find ways to promote these phones any way it can. If you’re a Hawaii Five-0 fan, you’ve probably seen Windows Phone 7 phones used in cool ways on the show (along with other Microsoft products). Microsoft should definitely be doing more of that. Product placement in popular shows and movies is always a good bet.

What Microsoft doesn’t want to do is follow in the foot steps of its previous failed ad campaigns.

Back in 2008, when Vista sales were flagging, Microsoft decided to hire a fancy ad agency with a $300 million budget. It recruited 90s TV star Jerry Seinfeld as a spokesperson and teamed him with Bill Gates. It was a disaster. (Watch for yourself if you dare).

Here’s what I wrote about it at the time on DaniWeb:

What I found was frankly shocking; an ad so brittle, so horrible, so not funny; it was actually puzzling. A true ‘What were they thinking?’ moment.

Microsoft wisely pulled the plug on these clunkers after just two commercials.

The I’m a PC campaign was better, but was still a clumsy direct response to the highly successful Get a Mac ads.

Microsoft has to do much better than these previous attempts or it will be tossing money down the toilet, but more than producing good ads — although that’s a good first step — Windows Phone 7 needs to be on great phones.

One of the reasons the Apple and Google ads work is they show the companies’ products in the best possible light often with a sense of humor or whimsy. The music fits well with the ads. They seem natural and care-free and they produce a feeling that makes you want to try them.

In addition, to the ads Beta News reports that AT&T will give the phone “hero” status, which means, according to the article, “AT&T itself will promote the device in its advertising, through its retail channels and direct store associates to push the device within its stores.” That should help too.

But it’s not just consumers, Microsoft should be trying to convince businesses that Microsoft provides a good platform for building phone applications for your business. With a huge hole in the US market left by RIM, there is a need for a more business-oriented phone, one that is not trumpeting the availability of Angry Birds.

Google and Apple are firmly entrenched in the top two market positions, but Microsoft can make some headway if it plays its cards right. There are probably few mobile chances left for Redmond and it needs to be sure it gets it right this time, but the ads need to be more than a fluffy cover for a bad product, they need to communicate the greatness of a quality product. Otherwise, it’s throwing good money after bad — again.

December 29, 2011  1:58 PM

Microsoft Could Seize Third Place in Mobile in 2012

Posted by: Ron Miller
Microsoft, Mobile Marketshare, Nokia, Windows Phone 7
When you look at 2012 in terms of mobile marketshare, you couldn’t say that Microsft Windows Phone 7 was a winner in any way, shape or form. Yet in many ways Microsoft began laying the foundation for a better year in 2012 with several moves in 2011. It still remains to be seen, however, if they will translate into even moderate market success in the coming year.

In his speech at the Mobile World Congress in the Fall of 2010 when Steve Ballmer announced Windows Phone 7, he struck an optimistic tone saying he believed that Microsoft had a chance to have a “major impact on the market.”

Unfortunately, early on Microsoft has had almost no impact. According to numbers released by NPD, through the end of October 2011, Windows Phone 7 accounted for just 2 percent of US smart phone sales more than a year after it debuted.

But Microsoft began making some moves last spring. The biggest one of course was to align itself with Nokia. While Nokia also bled markeshare as it shut down Symbian and geared up for Windows Phone 7 phones, it also represented a potentially big market for Windows Phone 7.

Meanwhile, Microsoft began to build its app ecosystem and PC World reports just recently, Microsoft surpassed 50,000 apps in the App Store. Sounds good, but it’s still way behind Android and iOS, but as the PC World article points out, Microsoft includes many popular apps as part of the standard operating system offering and you can get just about any major title (think Angry Birds) across all three platforms.

At this point, Apple and Google are so far ahead that it’s unrealistic to think Microsoft could catch either one any time soon, but a more practical target might be RIM, which according to NPD had 10 percent of US marketshare at the end October. RIM has been stumbling backwards since 2009 and it might be a good marketshare goal for Microsoft for 2012.

But it’s going to take a lot of factors coming together. First of all, Nokia (and others) need to produce really nice phones. Microsoft has to make sure the OS is rock solid and there are no glitches on upgrades or anywhere else along the line. Everything needs to work smoothly.

Next, Microsoft has to change public perception around Microsoft products and services. It’s not going to help matters, when you have major thought leaders like Robert Scoble writing that Microsoft was losing the Apps battle, and to him apps were central to the mobile experience.

Scoble also emphasized that Microsoft had to find a way to convince consumers it was a solid safe choice or it would continue to struggle to find marketshare.

It’s hard to argue with that, but Microsoft has a golden opportunity to grab a respectable amount of marketshare. If it can get 10 percent, it will be solidly ensconced in third place, not bad for a company that couldn’t break 2 percent of marketshare this year.

And if push comes to shove, perhaps Microsoft will buy RIM and get its marketshare boost the old fashioned way — by purchasing it. Whatever happens, it’s clear 2012 is a big year for Microsoft and it has a chance to make something happen — if it can just seize the moment.

December 22, 2011  11:43 AM

RIM and Nokia Face Major Challenges in 2012

Posted by: Ron Miller
mobile, Nokia, RIM, Stephen Elop
As we approach the close of 2011, two declining mobile companies are probably glad to see the year end, but as the calendar turns to a new year, will anything be different for Nokia and RIM? They better hope so.

It’s clearly been a dismal year for both companies as they saw their market shares erode badly and their stock values plummet.

For Nokia new CEO Stephen Elop came on board, announced the end of Symbian and a new deal with Microsoft to create a new generation of phones running the Windows Phone OS.  Sounded great except it would be almost a year before those Windows phones hit the market and all Elop and company could do was talk, taking a shot at chief rivals Google and Apple whenever he had the stage, such as the World Mobile Congress in June, and wait for those phones to arrive.

Nokia finally revealed the first phones last Fall, the Lumia 710 and 800 phones While they got mostly decent reviews, recent numbers suggest sales are lagging in England, far below initial estimates The phones won’t appear in the US until early 2012 starting with the Lumia 710 on Sprint.

The question is can Nokia begin to rally in 2012. It probably has a better shot than RIM, which has stumbled and bumbled its way through 2011.

It screwed up the PlayBook launch by not being able to decide if wanted to be a consumer device or a business one, an anonymous executive published a letter about inner-turmoil at the company, it had a horrible outage and oh yes, it continued to bleed market share like nobody’s business.

RIM’s value went down even more than Nokia’s, leading to speculation of a sale. Heck, there was even a rumor Amazon, Microsoft and Nokia had kicked the tires on them. Everyone was giving the company advice on how to proceed, usually starting with showing the co-CEOs the door.

If you want to get a true sense of how far RIM has fallen, consider that as recently as 2009 it had 44 percent of US smart phone market share. By this year it dropped down all the way to just a mere 10 percent. That’s a monumental fall and it’s hard to see how the company will ever turn it around.

Nothing is impossible, but it seems the market has moved on without these companies. To think, either could ever catch Apple or Google is probably no more than a pipe dream right now, but there is a clear race for third place and one of these companies could get it.

Whether either company can get it together enough to grab that market share remains to be seen. Nokia could find a consumer market hungry for an alternative, but right now Google and Apple look awfully strong and there doesn’t appear to be a huge interest in the Windows Phone OS.

RIM still has a shot at the secure phone business. As I wrote in July, Security Could Be RIM’s Ace in the Hole, and I still believe that, if they can build a clear, coherent message and a set of products to go with it.

As we head into a new year, these two companies are at a cross roads. If they don’t pull it together this year and begin to show some signs of life, it’s hard to imagine either ever will.

December 19, 2011  8:09 AM

GMail Fails LA PD Strict Security Requirements

Posted by: Ron Miller
Cloud computing, Gmail, Google, Los Angeles Police Department, Security
In a move that had to disappoint Google officials, the Los Angeles Police Department rejected GMail as an email option, saying that the system failed to meet federal security guidelines for cloud applications.

According to an LA Times article, city official couldn’t see any way for security and cloud computing to live in harmony:

Google’s system “does not have the technical ability to comply with the city’s security requirements” and that those requirements are “not currently compatible with cloud computing,” the story quotes LA officials.

That had to hurt, especially when Google cites an LA official on its Google Docs for Government web page, and LA has repeatedly been the poster child for Google in terms of the huge cost savings Google Docs and GMail brings to the cash-strapped city — but when it comes to the higher security requirements of the police, it’s apparently not quite enough.

The question becomes if the city’s security requirements are that stringent, is any system really secure enough? As we’ve seen in the last year hacker groups like LulzSec and Anonymous have shown how easy it is to get into law enforcement computer systems.

LulzSec attacked the CIA computers in the middle of June and one week later went after the UK’s Serious Organized Crime Agency. Would these sites have passed the City of Los Angeles guidelines? I would like to think so (although I can’t say for sure), but one thing I can say is that being behind a firewall didn’t seem to help these agencies.

I can understand why LA might want to tread carefully here and make certain that the version of GMail they are getting is secure and passes any guidelines set by the federal government. FierceGovernmentIT reported last year that the General Services Administration adopted GMail at great cost savings to the tax payers, but that the US Army chose to use a cloud email solution developed by the Defense Information Systems Agency. Obviously the two agencies serve very different purposes and had different requirements.

It may be that the general city government goes with the Google solutions and the police decide like the army to find a separate, more secure solution (at least one that seems more secure), but I think officials need to be realistic in terms of what’s possible regarding security at this juncture.

Perhaps no systems exists that will ever be secure enough, and LA officials have to balance budget considerations with security requirements — no easy task, I’m sure.

For now, it leaves Google, and cloud vendors in general, left to once again answer the cloud security question and nobody, least of all Google, can be happy about that outcome.

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