Two same search queries get two different results on the same search engine

An interesting TED video on how search engines really deice on what results shown to you depending on your location and other factors.

Search engines are becoming more like targeted advertising; they show you what “they” think you want to see not what you should see. It’s acceptable to see banner advertising displayed along your search results specific to your location, but it’s quite unacceptable to see different search results for the same search “query” depending on your location.

The vast amount of data available on the Internet may be limited by search engine algorithm.