Think outside the box, but not always

The first lesson we learn in management 101 is to “Think outside the box”, which is a valuable lesson. But thinking outside the box can’t not go forever, I mean in some companies you see the management struggling to come up with one solid business plan.

The management in these companies consistently struggling with new ideas but they don’t seem to settle down on one idea or business plan and focus on it. Exploring new ideas or trying consistently to improve your business process is great, but at some point you must chose a path for your company and follow it.

Thinking outside the box must stop at some point and you need to focus inside the box and work with what you have at hands.