Software Developers must look at the global market

“Think about a borderless market”, this what one Microsoft executive said upon establishing a new operation for Microsoft in Dubai. It’s true, we live in an increasingly borderless world, a product that once was designed for a particular market now can be marketed in other parts of the world.

What gave me the idea about this article is the problem I have been facing for quite sometimes finding a good CRM or HR software for my company. I am not looking for solutions provided by major software vendors; I just want something that can be used in the small business environment.

While doing on-line search, I found few good software but the problem was that most of these software were designed to work only in the US or most of their features were set for US work environment.

I tried to search the local market where I work now, Doha, Qatar, for good HR software that fits our business needs and I was very disappointed by the results, most of the software I found were either too expensive or were not well developed and lacked customer support.

I believe there is a huge market in the part of the world, Asia and the Arab world, for small business software, with little customization and localization, many business software that were developed for the US market can be sold in the part of the world.