Set high standards and lock in your customers

What keeps Microsoft profitable? Microsoft, among other things, locked in customers by having its applications, either by choice or otherwise, accepted worldwide. Most Businesses and even the general public cannot pass one day without using some of Microsoft products.

How can you use this concept in your business? I don’t like people using my services or products just because they have no alternatives, as many think of Microsoft products, but I want my customers use my service or buy my product because they can’t live without the quality I provide them.

Setting a higher standard of service or having a superior product is what will lock in your customers. As we witness the growing demands for Apple products, this is not due to apple ability to have businesses persuaded to buy its products but it’s due to apple ability to have superior products in the market.