Management must be based on facts and not on Public sentiments

Public opinions play important role in shaping corporate policies in many organizations, more than facts and statistics. This doesn’t only apply to organizations but also to governments.

Some areas where decisions, mostly, are based on sentiments rather than facts:

Foreigners taking jobs from locals: ongoing debate I have experienced in many countries where public sentiments about foreign labor drive corporate and government decisions making process about hiring foreign labor.

Terrorism: the constant fear environment that has been created on the last few years and how many government passed laws based on perceived terrorism rather than actual terrorism.

Public profiling: some people are subjected to more search, at airports, than other based on their names or origins.

Racism: the notion that some races are smarter than others or certain group of people can work better than other group.

Gender equality: certain jobs are seen to be better performed by men than women.

Every public sentiment mentioned above is based on perception rather than reality, a successful company or even a successful government must base decision on facts rather than sentiments.