Learn how to live in the global market

We are living in an unprecedented ear of global interaction among the people of the world. The cultural and language barriers are slowly starting to diminish, which are causing the rise of national moments in some countries, the world market is wide open for the takers.

If your eyes are on the global market, than you need to ask yourself how much are you ready to penetrate the market. Many people are not ready to accept other cultures, I personally had difficult times trying to understand the cultures of the few countries I have visited lately.
People are consumers every where you go, they will buy your product as long as you are willing to adjust it to fit their local taste. I have been always amazed by McDonalds style of management, the fast chain restaurant is one of the most successful global companies.

Although MacDonald’s brand is recognized world wide, the company always adapts itself to the local market customs and norms. I have visited Macdonald’s restaurants in US, Saudi Arabia, United Arab Emirate and in India. In all these various locations of Macdonald I have noticed the same thing, great American service with the emphasis on the local customs.

In Saudi Arabia, Macdonald doesn’t serve ham sandwiches, the religion of Islam forbid the eating of pork. In India, the menu consists mostly of vegetarian items since most of the population of India is Hindus who don’t eat meat.
MacDonald is the most visible example of how global corporation are trying to adapt to the local culture without losing their business identity. As a global manager, to successfully penetrate the global market you must be willing to see the world through the eyes of your customers.