Don’t Return my phone calls and you will lose my business

Today, I decided to call off a new business deal with an old supplier why? Basically, their marketing and sales manager doesn’t return my phone calls. Some businesses, in their think pursuit for new clients forget about their old clients. A business relation is just like a personal relation, if each partner doesn’t not give enough attention to the relationship, there is always an alternative out there.

The market is filled with competitors who are working hard to steal your customers, if you don’t have enough time to return your customer call, there is a competitor out there who will only return calls but will take the new customer to lunch.

The hardest part of running any business is to win loyal customers, it may take years to have solid relation with your customers, but it will very little to break this relation.