Della, Have a man product color it pink and offer to women, no DELL

In my daily reading of the local newspapers, I came across an interesting article on the purchasing power of women in countries like China and India. The article focuses on the growing purchasing power of women in these countries, but also brought up an interesting point on how companies target female buyers. They either take a man product and color it pink and offer it to women (Michael Silverstine, of Boston Consulting group) or assume that women are not tech savvy as men. Both of these examples can be applied to dell computers website for women buyers “Della.”

I did search on dell website for “Della” but was not successful in reaching the main page for Della, the URL: www.della.com would take you to some wedding website.

This is an interesting subject. Women in general gave negative feedbacks on Della, women liked to be treated as tech savvy as men but companies focus more on color and styles when designing products for women rather than focusing on the actual needs for women.