IT Project Management

Mar 25 2008   2:44PM GMT

Cut and Paste Customer Service



Posted by: Yusuf Salwati
Project management, CRM, Customer Service

Have you ever experienced cut and past customer service? This is what will you get if you try to e-mail a company or a government agency asking for more information. The advancement in websites use led many customer service departments to refer their customers to the company’s website for more information.

No doubt the web is a great tool for customers to get answer for many of their questions about a service or a company. But as customers are encouraged to send e-mails if they need any more information that are not available on the website, the customer service representative are relying more and more on sending cut and paste replies back.

Recently, I have sent few e-mails to some government agencies requesting specific information on certain issues, I stated in my e-mails that I am requesting more information because I couldn’t find the information I wanted on their website or I needed more clarification on what I have read on their website.

Although I have sent detailed e-mail requesting very specific information, all I got is either automated e-mail replies or cut and paste replies. The customer service agent just cut and paste what he or she thinks is the answer for my questions from their website.

The reply basically sent in a way that makes you feel stupid, you feel like they are telling you “go and check our website stupid.”
I became certain that they don’t read the e-mails when I sent few e-mails where stated that I visited their websites, but I didn’t find the information I was looking for.

As the world moves closer each day to information and service based economies, we still have some customer service gurus who think everyone out there is stupid and doesn’t read instructions…very sad…

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