Carlos Ghosn and the philosophy of change at Nissan Motor
Posted by: Yusuf Salwati
Many people may have not heard of Carlos Ghosn Nissan’s CEO, this Brazilian born for Lebanese parents turned Nissan around and made it profitable again. There is so much a person can learn from Mr. Ghosn management style but one thing that really got my attention and I am personally a firm believer in it is his idea of “Respect the other party culture, but never to be forced on you.”
In order for Mr. Ghosn to turn Nissan Motor around, he had to break many traditional practices at Nissan Motor that has strong link to the Japanese culture; this made him the most hated man in Japan, but also one of the most successful CEOs.
I always believed that success has no boundaries nor it is a property of a certain culture, successful methods of management can be applied in any culture and in any country.
I always like to take MacDonald as an example of successful company who assimilates well in its local environment without losing its corporate identity and value system.



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