Business Model that based on LOVE

Few months ago I was working on a class project where I had to do field visit to some local companies where I currently live in Doha, Qatar. My task was to analyze the business model and the marketing strategy of the company.

Our team members picked a local hospital to study, we chose this hospital because it was a great success story.

In our meeting with the CEO of the hospital, we asked him the secret recipe behind the success of this hospital and what was his management philosophy, and he only replied with one word “LOVE”, his idea behind success it to show people love.

He said we want our patients to feel that we love them and we are here to serve them with great love. He also stressed the need to share this love among the working staff in the hospital that was his secret recipe for success. He was able to turn the business around and make it more profitable by showing people a lot of “LOVE”.

This was the first business model I have seen that was based on LOVE.