Beijing 2008 Olympic and the New Century for China - IT Project Management

IT Project Management

Aug 11 2008   1:23PM GMT

Beijing 2008 Olympic and the New Century for China



Posted by: Yusuf Salwati
Uncategorized, Customer Service, Competitive advantage

In August 8, 2008, the whole world watched the starting ceremony for the 2008 Olympic games in Beijing, the ceremony showed a great deal of China’s tradition and culture, it showed China’s past, but one thing It failed to show, or at least I failed to notice, is China’s future.

As a person who has never been to China, the ceremony confirmed my old views of China, a country full of traditions, various cultures and people who are proud of their legacy, but the world already know this about China, I was looking for “Future China.”

I wanted to see the new image of China as one of the world’s next super power, I wanted to see what China is preparing for the world, we all read and hear about new China and I thought the Olympic Games is one of the most powerful tool to market your country to the world.

In the Games of 84 in Los Angeles, the United States showed its technological advances and the readiness of its space exploration program by showing a man flying in a space suit. It showed the world the US determination to conquer space.

The Olympic is a great marketing tool, so far, by watching the opening ceremony for Beijing 2008; I failed to see what China will over the world in the 21st century.

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