Nano and cutting costs
Posted by: Yusuf Salwati
Project management
The introduction of “Nano”, the cheapest car in the world by the Indian Giant Tata, recived many welcomes and it also created many concerns by the environmentalists.
The supporters of the project see it as a mean of providing a cheap car for the masses, just as Henry Ford did with his T-model, and the environmentalists see it as a new pollutant, especially in the crowded roads of India.
As a manager, who is always looking for tips for better management ideas, I find the Nano project is an example of practical and futuristic thinking. The Nano car has no air-conditioning nor it has power windows, it’s a small car, and has less horse power, but it has a price tag that many Indian consumers can afford. India’s roads are filled with two wheels motor bikes and three wheels (rickshaws), and Nano will be a great alternative for the owners of these vehicles.
By eliminating few extra items form its Nano Model, Tata made a great car that is affordable by the masses not only in India, but around the world.
As far as the environmentalists concerns, well, the new Nano has no air-conditioning, so it well produce less gases and the Indian roads and the roads of many countries around the world are filled with cheap transportations vehicles and the Nano will only by a sophisticated replacement.
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