Posted by: Michael Morisy
Google, Google Apps, Google Guerrillas, Microsoft, SaaS
Google’s “Go Google” campaign is well underway, having kicked off at the beginning of the month with a series of plus-sized billboards in strategic cities, the now almost mandatory Twitter hashtag campaign and some major customer announcements, including Motorola’s mobile devices unit. The must cunning strike, however, might be a series of cheeky, innocuous-seeming posters:
It’s not quite inciting an all-out user revolt, but anonymous postering, cryptic typewriter text and the imperative demands all break the mold in how IT projects are usually handled: It’s more V for Vendetta than white paper analysis and staged roll outs.
Have you felt the heat from users? Does it strike you as a cry for freedom from clunky, expensive apps or a call to IT anarchy? I’m curious as to your thoughts, either in the comments below, to firstname.lastname@example.org, or on Twitter at @morisy. In the meantime, perhaps V himself can give voice to those guerrilla user’s demands:
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