Why is Apple’s tablet market share falling?

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IDC's latest tablet report showed Apple's commanding lead has fallen from 59.7% to 50.4% in the last year with Samsung and Amazon jumping up considerably. Why is Apple's tablet market share falling? Will the iPad mini be able to halt its slide?

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  • carlosdl
    I think it is falling because now there are more options.  I don't think the number of iPad owners has decreased, and I don't think there are many people switching from iPads to other tablets.  I think it is just that more people are buying tablets now, and they have more options to choose from.  I think their market share will continue to fall, and I don't think the iPad mini will make any difference.
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  • Michael Tidmarsh
    I agree. I think it will be interesting to see how Microsoft's 'Surface' does in the market.
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  • ToddN2000
    I thinks it's more options are avail as well as the pricing.Apple products, to me, always seem to run a little higher.Not sure if their pricing needs to come down to stay competitive with the other makers.
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