Which is more successful: Live or On-Demand?

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Marketing Technology
Which do you find more valuable: Live events or on demand? (i.e., live webinar vs. on-demand webinar; live in-person conference vs. virtual trade shows)

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On demand is more preferable as you dont need to convince anyone as you are doing the activities on demand only.

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  • Subhendu Sen
    Most probably on demand. If you do live chat/live in person conference, but you could not convince the people, and so demand will not increase. Of course live chat/live in person conference is a part to increase demands, but on demand is always ahead than all. You can read some good magazines regarding marketing strategy and its utilization.
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  • ToddN2000
    On Demand. This way it can fit into any ones schedule instead of having to set aside a certain block of time to watch.
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  • Jaideep Khanduja
    Both have their own value proposition. People who like to interact during a conference would prefer live. While for repository purposes on-demand is a good option. I would prefer live followed by on-demand but keeping a track of each participant and logger.
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