What’s the big reason why the Surface has failed?

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Microsoft Surface
Tablets
While it looks like a winning product, the Microsoft Surface just hasn't been a major success. So far as it only earned $853m in sales through the end of June. Also, Microsoft recently announced a $900 million write-down related to the surface, which spells almost $50 million in losses. So the real question is this: What's the big reason why the Surface has failed?

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It’s hard to say but I suspect that people just don’t want/need another big player in the mobile market, especially as it relates to the Surface RT.

I actually like the Surface. It’s very well built – arguably as good as anything from Samsung, Asus (Google), or Apple. Both the Surface and Surface RT are pretty pricey. Maybe that’s part of it.

Perhaps Microsoft is just not as relevant any more or, at best, they’re seen as the desktop and server OS company that has a good office suite that everyone depends on.

Weird stuff indeed.

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  • TomLiotta
    I'm not sure it's failed yet, but I doubt it will become a "success" any time soon. The first problem is that alternatives have been available for a long time, and some alternatives were very capable or met the needs of the market. The result of that should be that most consumers already have what they want or need. As time passes, any natural migration to Windows 8 might pull Surface up to respectability in the market. Maybe. But a rapid significant rise requires features that overcome past purchases. There is an existing pool of working developers who provide Android, iPhone and similar apps. Until a new pool of Win8 developers grows enough, it might be difficult to generate the innovation that will drive Surface growth.
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