What marketing performance measures resonate with your senior executives?
As marketers, we measure the performance of our tactics using metrics like email open rates and web page hits to evaluate our efforts but senior execs don't really care about those details. What measures are you reporting to show the value of marketing to your execs?
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May 4, 2011 3:45 AM
UPDATED:
October 30, 2012 4:53 AM
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TomLiotta 
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TechnologyMarketers 6,240 pts.
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