What is your writing process?

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Marketing Technology
Where do you find inspiration when you're tasked with writing a whitepaper? What's your "process?"
ASKED: August 30, 2011  6:45 PM
UPDATED: October 25, 2012  9:05 PM

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I work for an accounting and payroll softaware company. To find content ideas, I have several methods.  I look at some of our online ‘help’ documents and printed training materials until I find a subject that is timely and useful for our customers (and prospects). I also get daily updates with Google Alerts for about 20 of our best keywords, so sometimes I’ll find a timely subject to write about from the results of those alerts. Sometimes I also just pick up the phone and start calling customers. This is a GREAT help in learning what is on their minds. So, that’s how I come up with my inspiration!

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