What is your writing process?

Tags:
Marketing Technology
Where do you find inspiration when you're tasked with writing a whitepaper? What's your "process?"

Answer Wiki

Thanks. We'll let you know when a new response is added.

I work for an accounting and payroll softaware company. To find content ideas, I have several methods.  I look at some of our online ‘help’ documents and printed training materials until I find a subject that is timely and useful for our customers (and prospects). I also get daily updates with Google Alerts for about 20 of our best keywords, so sometimes I’ll find a timely subject to write about from the results of those alerts. Sometimes I also just pick up the phone and start calling customers. This is a GREAT help in learning what is on their minds. So, that’s how I come up with my inspiration!

Discuss This Question:  

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when members answer or reply to this question.

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

To follow this tag...

There was an error processing your information. Please try again later.

Thanks! We'll email you when relevant content is added and updated.

Following

Share this item with your network: