What is more effective: Email vs. Direct Mail?

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Marketing Technology
I've heard of direct mail being great for demand generation but that it can get expensive. I work at a B2B company in the IT space and I'm wondering it's it's worth it to try direct mail or if I should just continue with email campaigns?

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Direct mail is the best part for B2B.. Because many people is not check out their emails regularly… 

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  • KelvinS
    I have used email marketing and it is the most preferred marketing method available as of today. I cannot comment on the direct mail thing, as I haven't tried it. I would say email marketing is only profitable only if you have a double-optin list.
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  • Subhendu Sen
    Direct mail is expensive than email marketing. But direct mail marketing is more useful than email marketing, If you are expensive better go for direct mail marketing.
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  • joeywatson
    Both type of mail have their own importance but if you comparing with specific features Direct mail is more useful
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