What is more effective: Email vs. Direct Mail?

Tags:
Marketing Technology
I've heard of direct mail being great for demand generation but that it can get expensive. I work at a B2B company in the IT space and I'm wondering it's it's worth it to try direct mail or if I should just continue with email campaigns?

Answer Wiki

Thanks. We'll let you know when a new response is added.

Welcome To ITKE


Direct mail is the best part for B2B.. Because many people is not check out their emails regularly… 

Discuss This Question:  

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when members answer or reply to this question.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

To follow this tag...

There was an error processing your information. Please try again later.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Thanks! We'll email you when relevant content is added and updated.

Following